Tips to Align Who You Are with What You Communicate
A brand is more than a logo, a name, or a product. It’s a promise, a personality, and an experience. But often, what you believe your brand represents doesn’t match what your customers perceive. So, how can you tell if there’s a disconnect? And more importantly, how do you fix it?
- Listen to your audience: if the feedback you receive—whether through social media or customer service—doesn’t reflect your core values or message, something isn’t working.
- Compare your brand promise with real perception: review your mission, tone of voice, and brand pillars. Are they reflected in your daily communications?
- Brand inconsistencies: if your website sounds professional, but your social media is informal or your sales team uses a completely different tone, your identity gets diluted.
- Disconnect within your team: if your team members can’t describe in a few words what your brand stands for, it’s unlikely they’ll be able to communicate it effectively.
How to Communicate What Your Brand Truly Represents
- Clearly define your brand identity: document your values, mission, personality, and tone of voice. This becomes your roadmap for everything you do.
- Be consistent across all touchpoints: from the language in your emails to the visuals on social media, every interaction should reinforce the same identity.
- Train your team: everyone should know how to talk about the brand, how to respond, and how to act according to its principles. Internal alignment is reflected externally.
- Pay attention to design and visual messaging: typography, colors, images, and style must convey the same message as your words. Design speaks as loudly as content.
- Evaluate and adjust: ask your customers what they think of your brand, run small surveys or focus groups. Don’t be afraid to shift direction if what you think you’re communicating isn’t what others are seeing.
Success Story: Criptidos.
Communicating your brand clearly is an ongoing effort. But when your message, actions, and image are all in sync, your brand becomes not only recognizable but also trustworthy and valuable to those who choose you.
👉 If you feel your brand isn’t communicating clearly, it’s time to take action. Schedule a video call or in-person meeting with us, and let’s work on a proposal tailored to your needs together.
