Although it may not be one of the largest social networks in terms of user numbers like Facebook, LinkedIn is by far the most important professional network in the world. And no, they’re not in competition—because while both are networks of people, each serves a very different purpose: one is a social network for building communities among friends, and the other is a professional network designed to foster connections and build professional communities.
So, what’s LinkedIn’s greatest strength?
It’s highly effective at segmenting professionals and running B2B campaigns. It helps you interact with a professional community to drive actions that are relevant to your company.
What is B2B? (Business to Business)
This refers to transactions between a manufacturer and a distributor, rather than the end customer.
For example: if a company sells agricultural technology software, a distributor in our country could resell it to the final customer. That’s LinkedIn: a network of professionals and experts. It’s like the social network for major players seeking talent and business opportunities.
So, what can we advertise on LinkedIn?
Types of LinkedIn Ads:
1. Sponsored Content:
Regular user content that can be promoted.
This format is the most user-friendly, as it blends seamlessly into the feed.
2. InMail Messages:
Once you segment your audience, you can send them a sponsored message directly to their inbox.
3. Display Ads:
Banners that appear across the platform based on targeting, available in various formats to boost brand visibility.
4. Dynamic Ads:
These ads adapt to the interests of your audience.
If a user searches for something in your category, your ad will appear to them.
While these ad formats are appealing due to their reach, LinkedIn is as effective as it is expensive. That’s why we recommend including it as part of your broader content strategy, rather than focusing solely on it.
Have questions?
Write to us and share your vision at hello@mediadream.cl
