SEO and SEM: What Are They and Why Does My Business Need Them?

First of all, when launching a business, we need to tone down the ambition of wanting to be everywhere and grow overnight. In the digital world, growth is gradual, and you can’t expect meaningful results or rely solely on your initial instincts. It’s also important to understand that even if you want to be on every platform, your strategy should be guided by the interests of your audience. So, if you dream of having a huge following on a certain network, but your audience isn’t there, then it’s quite clear that you shouldn’t be either—at least not at first.

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With that in mind, let’s talk about Google, the platform every business wants to be on—especially at the top of the search results. But getting there is not as easy as it sounds, because there are two ways to appear: organically (SEO) and through paid ads (SEM). In both cases, the goal is the same: to appear at the top of users’ Google searches.

But what’s the difference?

SEO / Search Engine Optimization

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A strategy for optimizing websites to rank higher in search engines.

First, you need to think about how useful your website is to your target audience. You must optimize keywords and invest time in creating relevant content.

If you reach the top position on Google through SEO, it’s very difficult to be knocked down from there.

SEM / Search Engine Marketing

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These are the ads that appear at the top of Google search results, usually marked in blue.

To run this type of ad, you need to use Google Ads and create campaigns.

As soon as your ad budget runs out, your listing disappears from the top results.

Which one is better?

The most effective approach is to combine SEO and SEM. While SEO helps you achieve long-term goals through content and optimization, you can also launch paid ad campaigns (SEM) to boost traffic and generate clicks in the short term.

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