An Innovative Rebranding Approach
This is the case of National Museums Liverpool (NML). After a six-month closure due to Covid-19, they returned with a renewed proposal: new exhibitions, new perspectives, and an ingenious branding strategy carried out by British agency SomeOne. This project brings together and promotes seven museums and cultural venues under one unified brand.
The new strategy focuses on progress, celebrates change, and embraces the future. You can check out the agency’s project here > “Never Boring”.
“Museums often carry a predictable identity, expecting the exhibitions alone to excite and provoke visitors. We created a radically new strategic, visual, and verbal direction for Liverpool’s world-class attractions. Just like the new exhibitions, the brand is now bold, progressive, and delivered in a way that is never boring.”
— Simon Manchipp, Founder of SomeOne
In short, it’s a wave of enthusiasm, passion, and energy — a completely new visual and verbal identity.
“While its appearance is deceptively simple, the wave is carefully crafted to represent the ‘n’, ‘m’, and ‘l’ of the name.”
— Libby Tsoi, Lead Designer, SomeOne
Times are moving fast — reinvention is essential. People adapt, and brands do too.
This case reminds us that change is often for the better. At Media Dream, we love exciting work, so we’re fully on board.
More and more brands are looking to give their identity a strategic refresh.
We invite you to chat with us and discover how your brand can become less boring and more attractive to future clients.
📩 Write to us at hello@mediadream.cl — we’ll gladly guide you through the path to achieving the results you’re looking for.
Let’s talk!
