Born from Arauco’s concern for a greener future, the RojaxFuera VerdexDentro campaign emerged—an initiative aimed at giving a second life to 10,000 iconic garments worn by La Roja’s football stars, inspiring new generations under the concept of a #RojaSustentable: a better team on and off the field.
Campaign Logo: Red on the Outside, Green on the Inside
With that premise, Arauco entrusted us with the challenge of creating the campaign’s landing page: https://rojasustentable.cl/. The goal was to welcome thousands of young athletes eager to participate in the giveaway of the historic gear. To achieve this, we developed a visually appealing website, ensured a positive and enjoyable user experience (UX) for all young visitors, and designed a user interface (UI) that reinforced the campaign’s branding. We carefully selected key elements to convey emotion and drive a high level of participation.
Watch Campaign Video
One Week Campaign Results
Since the launch on October 6, the campaign has generated 21.7k visits, and 1,082 young people have submitted the participation form. Strong numbers for just one week of soft launch. This proves that when we work as a team and combine knowledge from different areas, we can achieve anything we dream of.
Thank you, ARAUCO, for making us part of this incredible cause and trusting us with the challenge of building the website for your RojaxFuera VerdexDentro campaign.
Our team gave it their all on the field, and the result was truly moving.
