The COVID-19 pandemic arrived—and with it came the boom in online shopping. The digital trend grew rapidly, and along with it, a new kind of consumer emerged.
After just four weeks of lockdown, e-commerce sales had increased by 387%, according to a study by consulting firm Kantar.
Businesses have already started shifting their focus toward this type of commerce, putting all their efforts into reaching this new audience. Today, people turn to the internet to find everything they need to adapt to this new, homebound lifestyle: from medicine and pantry items to clothing.
This new type of consumer needs to trust and connect with the brands they consume. That’s why social media plays a key role in this new commercial era—because customers are seeking more personal relationships and first-hand information. A recent study by HubSpot revealed that weekly chat volume—on websites and through Facebook Messenger—increased by up to 62% in the last two months.
The fear of online shopping is now a thing of the past. That’s why it’s crucial for companies to adopt new marketing strategies that help them connect with this new digital customer.
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